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Junior fashionista!

By A. Jafri
Tue, 11, 18

Fashion-conscious mothers are absolutely obsessed with finding stylish clothes for their little ones....

kids shopping

Junior fashionista!

Fashion-conscious mothers are absolutely obsessed with finding stylish clothes for their little ones. Some may even go as far as getting trendy cloth diapers with stripes, florals and animal prints. In any case, it’s important to find fun and easy ways to keep your kids thriving, even if it is through exciting clothes. But how does a busy mom keep her kids’ wardrobes trendy without breaking the bank or taking too much time out of her day? The good thing is that these upcoming stores have made it pretty easy for parents to get the perfect outfits for their little ones.


Ramp ready

One of Pakistan’s leading kids wear brand ‘Hopscotch’ hosted its first solo fashion show, with first of its kind Kids-Led Fashion Show showcasing the brands’ Fall/Winter ‘18 collection titled ‘Adventures of Robin Land’. The collection showcased vibrant knits and playful weaves. From florals, fruits to fantastical creatures and from prints and puffs to embroideries and appliques; the collection was based in cotton, wool, jersey and jacquard.

Speaking about the show, the brand’s co-founders Harris Syed and Romana Abdullah said, “We are delighted to host our first ever kids fashion show in Lahore. As a brand, we associate strongly with the effortless pleasures of childhood and our new collection ‘Adventures of Robin Land’, resonates the same, which will be showcased by the little stars leading show. We are a proud ‘made in Pakistan’ brand inspired from our struggle as parents to find good quality and trendy clothes for our kids in this market which are not outrageously priced. With Hopscotch, we’ve looked to bridge this gap. In terms of inspiration, our driving vision has been to capture the vibrancy, the fun and the joy of a child’s life in the form of a brand that we would love our kids to wear. We are as committed to a quality experience as we are to reminding every child that he or she is unique and a treasure.”

With clothes and accessories for boys and girls from 0-14 years, the children’s fashion brand is currently through 26 stores across 19 cities nationwide. Keeping this in mind, you can head on down to your nearest store and grab something cool for your little ones!

Little Divas

Moreover, recently, ‘Boulevard West’ opened its door to high-end fashion lovers through their two-day pop-up store exhibition that showcased more than 15 international brands for kids of ages 0-15 years. Boulevard West is the first Pakistani online store that offers a wide range of designer wear for kids. It brings to shoppers head to toe styles in one integrated space. Some of the brands that Boulevard West has available on their website are Calvin Klein, Ralph Lauren, and Tommy Hilfiger. The online store aims to position themselves as the leaders of Pakistan’s contemporary fashion culture, which provides superior designer collections under one platform.

The founder of the online store, Mehr Kasim, spoke at the event, “We are so happy to be bringing a modern luxury wear online store to the Pakistani customer. This is going to be a one-stop shop for all the high-end designer brands that used to be hard to find in Pakistan. We want to make shopping for branded clothing easier for the Pakistani market. The response we have received has been overwhelming and we look forward to bringing more of such exhibitions in the future.”

Moreover, the brand not only provides quality products but also aims to play their part in betting the society. According to Boulevard West, of every purchase made, a certain percentage will be contributed to the online stores initiative ‘Wear for Change’ which will support organisations and individuals working in the field of women education.

This store hopes to keep growing and providing regular access to pop-up stores, which will not only provide customers with quality fashion wear but also contribute to a bigger cause.

So, what are you waiting for? Log on to their website and order away...

— A. Jafri