Making us proud

By M. Shirazi
Tue, 07, 18

Be it our two-time Academy Award winning filmmaker, Sharmeen Obaid-Chinoy....


Be it our two-time Academy Award winning filmmaker, Sharmeen Obaid-Chinoy, or the youngest Nobel laureate, Malala Yousafzai, there are many Pakistanis who have made us proud globally on more occasions than one. And now, there is another addition to that list. Lahore-based architects and interior designers, Zayd Bilgrami, Sarah Najmi-Bilgrami and Ahsan Najmi of the Najmi-Bilgrami Cooperative (Pvt) Limited (NBCL), have been honoured with two prestigious awards this year at a ceremony held in Como, Italy. The award winners are also the creative forces behind premium home couture brand, Young Collective Artists (YOCA) in Pakistan.

A’ Design Award is a premier annual juried design competition that honours the best designers, architects, engineers, design studios, brands and design oriented companies worldwide. The projects that are selected are focused on innovation, technology, design and creativity. Sarah, Zayd, Ahsan and Team NBCL won ‘The Golden’ award for an office interior design of a renowned brand; whereas, Sarah, Zayd, Ahsan and Team YOCA bagged ‘The A’ Design Award for Unity Coffee Table’. So, winning such a prestigious award is certainly a proud moment.

This home couture brand back home, established in 2006 by the talented trio, is known for offering products inspired by high-end design and each piece being uniquely conceived from universal inspirations.

For those who don’t know, these awards highlight the excellent qualifications of best designs, concepts and oriented products worldwide in all creative disciplines and industries. Award recipients are selected from thousands of nominated projects from around the world by an international jury panel comprising of prominent scholars, members of the press, creative design professionals and experienced entrepreneurs.

It is not the first time that the brand has won an international award. It was also honouredwith the ‘Silver A’ Design Award’ at the A’ International Design Award and Competition in 2017, for their infamous Amoeba Table.

Way to go guys!

— M. Shirazi