They say it’s spring!

By Sadaf Jabeen
Tue, 03, 18

Make a style statement by incorporating cool prints in your wardrobe and say hello to spring with a smile...


Make a style statement by incorporating cool prints in your wardrobe and say hello to spring with a smile...

spring is here and it’s time to flaunt your cool floral prints. Chic prints are a guaranteed way of adding oomph to your outfits. Prints are so popular this season. We are loving all the vibrant colours and designs of the season - bringing freshness to whatever we are wearing. If you love prints, there’s no reason not to dive right in - but even if you don’t, you should still totally try it out. From different sizes and colours, you can easily find the right look for you - and stick to a silhouette you love as nothing says spring like bold floral prints.

As far as fashionable prints go, make sure yours have a sense of precision about them. This season, trendy prints offer a solid colour scheme for you to choose from. Whether you use these prints and patterns as a statement or accent piece, they’re undeniably on-trend right now.

This week, You! reviews three renowned brands that have come up with their latest spring collection - offering a variety of beautiful prints and patterns...

Fresh designs

Khaadi welcomes spring 2018 with its new unstitched collection, further divided into the ‘Tropical Escape’ collection and ‘Classic’ unstitched collection. Synonymous with the name, the ‘Tropical Escape’ collection embodies freshness, colour and radiance. For ‘Tropical Escape’, the brand has introduced a bright and deep colour palette with a wide range of prints giving a perfect start to the spring season!

The unstitched ‘Classic’ collection is brand’s signature product and is inspired by shades of spring, offering a wide range of versatile designs and displaying a mix of tribal sensibilities, deeper tones, floral patterns and tranquil hues.

The brand first opened its doors in 1998 in Karachi, offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularising the traditional medium in a contemporary manner.

Bright hues

Edenrobe has launched their much anticipated Spring 2018 collection for the fashion forward women. Having around 80 different designs in a wide range of bright hues and eye catching colours, the new collection is all set to jazz up your spring wardrobe this year. Its striking prints and pleasing patterns inspired from the spectacular cities of Thailand are all ready to win your heart.

The spring 2018 collection has designs which are suitable for woman of every age and let you flaunt your wardrobe from very best of the season. The brand has introduced the most vivid collection pairing it with extremely appealing colours. The garments range from premium to singles and embroidered to printed designs, keeping your choice of a fabric and design in mind.

Plush prints

Designer Zainab Chottani has recently launched her luxury Spring 2018 collection titled ‘Pais—n de Viajar’ (Wanderlust in Spanish). The luxury lawn collection, ‘Pais—n de Viajar’ chronicles the journey of a globetrotter. Inspired by a diversity of crafts and cultures across the globe, the collection celebrates a medley of colourscape-esque eclectic bold prints from Italian Renaissance heritage, Chinese porcelain art, iznik art, Moroccan architecture, ethnic block printing to the tropical frenzy and fluidity of the Bahamas. The brand’s consistency in creating value and point of difference for consumers has definitely gone a notch higher by using the world’s finest Supima Cotton, a first in Pakistan. The American grown extra-long staple cotton is inherently softer and finer fabric with deep long-lasting vibrant colours and extraordinarily resilience. The luxury collection comes in 10 distinct designs, each in two colourways.

Tricks to wear prints:

* Wearing prints is never an easy task. Prints need confidence. They need a certain amount of boldness. Mixing prints is one of fashion’s riskiest trends, but if you get it right, it can have a big payoff. When you are mixing prints, you need one of the pieces to act as a neutral so it doesn’t come off as clash. Keep texture in mind as well as print. Choose pairs that are complementary, but not too matchy. Look for one print that has a smaller pattern and another that is more graphic. Keep the jewellery and accessories simple.

*To be a successful print-a-holic, it is imperative to have good fit. Too small or too large is far more obvious when you have a garment screaming for attention. A well-fitted garment is also a sign of purposeful styling, which makes prints more stylish and understood. Whether you buy a ready-to wear kurta or have it stitched, be sure to have the right fitting.