Imagine you are at a dinner and you spot a girl wearing the exact same outfit as you. What a nightmare! You just want to flee as quickly as you can.
wardrobe
Imagine you are at a dinner and you spot a girl wearing the exact same outfit as you. What a nightmare! You just want to flee as quickly as you can. But now you don’t have to worry about it, as there are multitude of designers and pret wear brands that are launching every now and then. And the good news is, there is another brand ‘Charizma’ that has launched its mega flagship store at Tariq Road, Karachi. 
Well, all we can say is the more the merrier!
The brand aims to make fashion accessible to all women out there who like to wear beautiful yet comfortable attire. Charizma offers trendy outfits - be it casual wear, luxury pret, unstitched collections and western wear - for the woman of today. The brand, launched in 2012 under the umbrella of Riaz Arts, not only offers supreme quality materials but focuses on intricate embroideries and trendy cuts. The colour palette ranges from subtle earthy tones to vibrant yellows and classy black and white.
Now coming back to the launch! The event, organized by Tehmina Khaled of Take II, was a star studded affair with celebrities, socialites and media personalities in attendance. The highlight of the event was the fashion presentation where models flaunted beautiful designs from the brand’s pret wear range. The hair and makeup of the models was done by the team at Nadia Hussain salon, which complemented the outfits making the models look stylish and sleek.
So, what are you waiting for? If you have some upcoming party then don’t forget to visit the outlet and check out the brand’s gorgeous collection, we are sure you will end up falling in love with one design or another. Happy shopping!
- M.S
