Gems and jewellery

jewellery

Glitz met grit and stepped into the spotlight – literally - with its first-ever large-scale Gems and Jewellery Show. Held under the glimmering umbrella of HEMS 2025 (Health Engineering and Mineral Show), the event shimmered with more than jewels - it sparkled with culture, creativity, and cross-industry cool.

Organised by TDAP (Trade Development Authority of Pakistan) and the Ministry of Commerce, the show rolled out a jewel-studded runway where models flaunted pieces that told stories - of legacy, land, and local mastery.

Think hand-cut emeralds, sun-kissed rubies, and gold that gleamed with generations of craftsmanship. But the real sparkle? Unexpected brand pairings that married jewellery houses with top fashion designers, giving us looks that were both high-street and heritage.

While the bling took centre stage, the event had its eyes firmly on business. The spotlight dazzled, but deals mattered too. The show helped jewellery brands connect with designers and international buyers, paving the way for fresh partnerships and nudging Pakistan into the luxury spotlight - not just as a source of stones, but as a name in design. With diplomats, media, and international buyers in the front row, the show turned up the shine on Pakistan’s untapped potential - and gave local artisans a platform that could take their sparkle far beyond borders. You! takes a look…

Founded in 1952 by Chaudhry Muhammad Afzal, Waseem Jewellers is a name synonymous with Lahore’s jewellery legacy. Under Chaudhry Waseem Afzal’s modern leadership, the brand blends timeless grandeur with modern finesse. Their collaboration with the legendary HSY was a marriage of couture and karigari - where heritage met haute couture in a dazzling runway spectacle.

PIFD’s (Pakistan Institute of Fashion and Design) graduating designers presented a fearless, forward-thinking collection rooted in Pakistani cultural motifs. Fusing innovation with tradition, the display was a powerful reminder that Pakistan’s design future lies in the hands of visionaries who both honour the past and dare to disrupt the present.

Textile label 82 - helmed by stylist Ehtesham Ansari - joined forces with Angeline’s Artline, the brainchild of actor-director-activist Angeline Malik, to present ‘Pink Salt’. This collection fused fabric and copper into poetic designs celebrating feminine strength. With its soft-pink hues and bold copper accents, the showcase told a tactile story of resilience, identity, and evolution.

Zahid Khan of Kuki Concepts brought his signature theatrical edge to the runway in bold blacks and ivories, while Sonica Jewellers unveiled polki bridal treasures and heirloom pieces. Each ornament carried stories of legacy, emotion, and timeless love - jewellery meant to be lived in, not just worn.

Blockertry’s unfiltered, avant-garde designs met the spiritual opulence of Divine Jewels in a dramatic presentation of contrast and harmony. The resulting collection shimmered with asymmetry, celestial motifs, and unapologetic self-expression - jewellery that dared to feel.

In a powerful departure from menswear, Munib Nawaz debuted ‘Rebel Raani’ - a tribute to the sovereign spirit of women. Paired with the timeless luxury of Almas Jewellers, this collaboration was as fierce as it was feminine, complete with jewel-toned regality and unapologetic flair.

Known for her minimalist elegance, Zonia Anwaar collaborated with Heritage Jewellers - pioneers in elevating silver to fine-jewellery status. Their joint vision resulted in understated yet opulent pieces, redefining value through sentiment and craftsmanship rather than material alone.

The Grande dame of Pakistani couture, Nilofer Shahid, teamed up with Gold by Reama Malik to produce a breath-taking narrative drawn from history, literature, and fine art. Known for their heritage-inspired elegance, both creators showcased jewellery and garments that felt like artefacts - regal, rooted, and reverent.

CREDITS

Text: Wallia Khairi Hair & Makeup Partner: Nabila’s

Stylist: Ehtesham Ansari Show Director: Rizwan Beyg

Coordination: Take II PR and Events