close
You

UNDERSTATED ELEGANCE

By Ayesha Anjum
Tue, 03, 24

This week, You! brings you a playful mix of Abayas, Kaftans, and outerwear to elevate your Ramazan wardrobe with timeless style…

UNDERSTATED ELEGANCE

wardrobe

Modest dressing has become increasingly popular in recent years, with many women opting to dress in a way that covers their bodies while still looking stylish. However, styling modest clothing can sometimes be challenging, especially if you need to get used to it. This Ramazan, elevate your wardrobe with timeless pieces that reflect the spirit of the season. Explore a range of modest fashion options and make a statement of elegance and piety throughout the holy month and beyond. Although traditional Pakistani clothing such as Shalwar Kameez or a Pishwas are great options, comfortable and diverse modest clothing is challenging to find. During the holy month especially, the search for elegant and modest attire becomes a priority for many women. Whether attending Iftar gatherings, Taraweeh prayers, or special occasions, finding the perfect outfit that combines style with tradition, comfort and style is essential. This week You! curates a diverse collection of Abayas, Kaftans, and outerwear to cater to every taste and occasion…

Abayas: modest fashion, maximum style

UNDERSTATED ELEGANCE

Pioneering a fashion revolution, Pakistan’s beloved retail destination has recently unveiled its latest gem: a stunning modest wear line. Sapphire is a retail store all over Pakistan, essentially they merchandise traditional shalwar kameez for men, women and children but recently they have launched their own modest wear line. They have designed the ultimate collection of abayas from flowing silhouettes, luxurious fabrics, and exquisite detailing that exude sophistication and grace. They have both vibrant and muted colours according to one’s preference. These abayas come with a matching hijab, very on trend with the current monochromatic rage these days. The robes can be buttoned up, tied with a belt or just left open according to one’s preference.

Black Camels effortlessly combines heritage and fashion, offering timeless elegance with a touch of modern modesty, available both online and in-store. Abayas from all shapes and silhouettes, crafted from cosy georgettes to keep you warm in winters and breezy linens that beat the heat. These abayas are trendy, comfortable and affordable.

Kaftans: Effortless chic

UNDERSTATED ELEGANCE

A kaftan is a long, loose dress that originated in ancient Persia and has been worn by many cultures. It has been especially popular in Pakistan due to its fusion of desi and western. Kaftans are extremely versatile, from weddings to birthday parties to iftar parties, they’ve become a huge hit between girls and women of all ages. Ayesha Somaya, a local designer, has numerous designs ranging from plain to extremely fancy. They are loose, flowy and oh-so-gorgeous. The kaftans can be dressed up with heavy jewellery and heels or they could be dressed down with simple chappals and a ponytail.

Misha Lakhani, a local designer, is carving out a niche with her innovative modern design sensibility, all while weaving a fresh narrative inspired by Pakistani heritage and craftsmanship. The kaftans are cherished for their timeless elegance, versatility, and ability to effortlessly blend comfort with style. They are absolutely stunning whether it be for a wedding or a just a casual evening with friends, they are especially an amazing staple to add to your wardrobe as they’re different from the typical shalwar kameez that everyone has in abundance.

Hijab: A comfortable wear

UNDERSTATED ELEGANCE

Whether you cover your hair or just wear it around your neck, hijab has become an essential part of many women’s outfits. Carrying a long dupatta all the time can become irksome, that’s where hijab comes in. Easy to carry on your head or wrap around your shoulders. The Hijab Company makes every woman feel secure, comfortable, and confident with their hijab. Lightweight chiffons scarves to feel breezy in the summer and thick warm jersey hijab for the winters they have it all. They have a variety, from festive hijab that one can carry in a dawat without breaking their outfit or plain ones for a day out in the bazaar.

Kef pk, an online store has hijabs from every colour in the rainbow and beyond. The scarves will not only match most outfits in your cupboard but are luxurious to wear. They are long and wide and absolutely stunning and graceful that can make any outfit pop. This online store has become a one stop shop for all your hijab needs, saving time, money and effort.

Glam up with accessories

Hijab accessories not only enhance the overall look but also bring comfort to the wearing experience. Thanks to recent advancements, these accessories add ease and durability to scarves, a convenience that wasn’t available a decade ago.

UNDERSTATED ELEGANCE

Hijab Heaven is a website based in Pakistan which offers various different products from snag free pins that don’t ruin the delicate fabric of the hijab to an ample variety of hijab caps or under caps in design and colour to suit different types of women with their different needs and wants. Hijab magnets have also become a great addition by providing a secure hold while minimising damage to the fragile fabric. Hijab accessories offer endless possibilities for personal expression and creativity, allowing individuals to customise their look while adhering to modesty guidelines. There are numerous ways to glam up and bring your own personalised style, from attaching rhinestones and pearls to the fabric to pins that are absolutely exquisite.