How can consumers support small businesses? Here are some tips to consider...
ENTREPRENEURSHIP
How can consumers support small businesses? Here are some tips to consider.
Buy local
Before you reflexively hit “place order” with an e-commerce behemoth, find out whether a local retailer offers the same item. Independent bookstores, for example, can often order and quickly receive your selection. While you can get many things online, go for a walk, go into a store, keep your mask on and shop. Think of the people on the other end of the purchase.
But shopping locally does not necessarily mean forgoing all online sites. Check out platforms that provide profitable space to local sellers.
Go to the source
There are always times when you need delivery. But on other days, think twice about how you order takeout. Rather than using a delivery app, ask for curbside pickup.
And while it is easy to purchase through a so-called digital shop on sites like Facebook and Instagram, shopping through third-party apps typically reduces the net profit for the merchant.
Be social
Help bolster a business’s social media presence by “liking” hardware stores, dry cleaners and other independent shops on Instagram, Facebook, LinkedIn and Twitter. Write positive reviews, post photos generously of purchases, and don’t forget to tag the businesses. And consider slightly broader efforts, like community email lists and social media groups
Beyond charity
You can double the effect of philanthropic efforts by involving small businesses whenever possible. Order meals for essential workers from independent restaurants. Shop local when buying for clothing drives. And even if it’s a bit more expensive, purchase from local markets for food drives.
Loyalty counts
Service businesses — including personal trainers and hair salons — have especially been affected by the pandemic since they are among the trickiest to reopen. Gift cards help, but so does generous tipping for the ones that are open.
And remember that small businesses rely on regular customers, even as they try to attract new ones.
Everyone loves a discount, but perhaps now is not the time. If you can afford it, pay full price.
Participate in community efforts
While the pandemic has left many feeling isolated, local business organizations are trying to fill the void with socially distanced community programs that can spur economic activity.
Share ideas with local business organizations or municipal governments seeking ways to help.
Offer your skills
If you’re an accountant, a lawyer, a banker, or a digital marketing specialist, to name just a few, local businesses may welcome your help.
Practice kindness
Proprietors are under enormous, sometimes existential, pressure right now, so share emotional support when you can. Ask retailers how they are holding up and inquire about employees who may now be unemployed.
