Science
Facebook to start using WhatsApp data for targeted advertising
By Reuters
Published August 25, 2016
MENLO PARK, California: WhatsApp, Facebook Inc´s popular messaging service, will start sharing users´ phone numbers with its parent, allowing for more relevant advertisements and friend recommendations on the social network.
The move is WhatsApp´s first update to its privacy policy since it was acquired by Facebook in 2014.
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WhatsApp will also explore ways for businesses to send messages using its platform over the next several months, it said in a blog post.
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