The annual instalment of the massive series faces new challenges from competitor Battlefield.
The newly launched Black Ops 7 has attracted criticism from some players for allegedly using generative AI in its in-game calling card artwork.
In the multiplayer customisation menu, some of the calling cards you can attach to your profile closely resemble AI filters, such as 'Studio Ghibli.'
Another bad example that drew criticism was a game character with six fingers on one hand, and there are suggestions that the highly coveted Prestige emblems have been modified using AI.
Call of Duty is known as one of the best video game series in the gaming arena.
It has sold an estimated 500 million copies, and a movie adaptation is on the way.
Despite launching in 2003, it still reliably appears at or near the top of the annual bestseller charts.
However, this year, the world’s top military shooter might have to win a battle to stay on top.
Moreover, Battlefield 6-a huge hit for rival gaming giant Electronic Arts, has been drawing attention away from its veteran competitors.
Call of Duty fans have become increasingly vocal about concerns that the series is losing touch with its roots.
The clash of the multiplayer titans comes at an interesting time for the makers of Call of Duty, who must respond to fan concerns that the series is losing its way.
Moreover, Microsoft-owned Activision has confirmed on Black Ops 7’s Steam page that the new Call of Duty entry uses generative AI tools to help develop some in-game content.
“Like so many around the world, we use a variety of digital tools, including AI tools, to empower and support our teams to create the best gaming experiences possible for our players—our creative process continues to be led by the talented individuals in our studios," reports Charlie INTEL.
