Hailey Bieber has recently made major decision to sell her beauty brand Rhode to e.l.f worth $1billion.
A source revealed to RadarOnline.com that Hailey “sold Rhode to E.l.f. for a massive payday. She is now turning her full attention to Justin Bieber’s brand SKYLRK.
“In the coming weeks, you will see her doing more cross-promotion for this,” explained an insider.
Another source mentioned that Hailey “is helping” Justin with “creative strategy and even product development. It's a calculated shift”.
It is pertinent to mention that Hailey built Rhode into a billion-dollar brand and now she’s using it to help launch the Baby hit-maker’s next chapter.
“She is trying to be a mogul, and she is on her way,” said an insider.
The Hulu documentary opened up that the pop star collected between $500million and $1billion throughout his career, but he “had to sell his music catalog because he was broke”.
Meanwhile, the famous couple is said to be living in “different homes” as their marriage is facing the rough patch.
“Things are bad,” a source spilled to Substack.
The insider pointed out that Hailey and Justin “love each other, but they’ve been dealing with a lot, from singer’s financial stress to the model’s growing independence”.
However, it is noted that divorce isn't in their cards at the moment, as per source.