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May 18, 2018

JS Bank gives Audi A3 to winner of JS Apni Cricket League

Business

May 18, 2018

Karachi: In an exclusive award ceremony, Khalid Imran – President and CEO, JS Bank handed over the key to a brand new Audi A3 to the winner of JS Apni Cricket League, Asad Ali. The event was attended by JS Bank’s Chief Digital Officer - Khurram Shaikh, SVP Brand and Marketing – Mustafa Brohi along with other members of the digital banking and marketing teams.

JS Bank, one of the fastest growing and most innovative financial institutions of Pakistan launched JS Apni Cricket League mobile application during PSL 2018 the most happening cricketing event in the country, with the campaign name of #ApniToNikalParri.

A first of its kind initiative by a financial organization in Pakistan, the JS Apni Cricket League mobile application revolved around digital gamefication.

Offering players the chance to build their own digital fantasy cricketing league, the application brought together tens of thousands of cricket lovers on one platform, ready to compete against each other for amazing prizes including: iPhones X, LED TV’s, tickets to Turkey, the PSL final and the grandest prize of all times - an Audi A3!

The game not only offered an amazing gaming experience but it was equipped with JCash instant digital wallet along with built in shop where users enjoyed the shopping experience of different items which they could use within game, this increased the excitement and completion levels of the users to new heights.***

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