science that makes it easier to shape the substance of the business, particularly the experiences of customers, the delivery of functional benefits, and the drive to develop new products and services.
Automobiles customers expect that their vehicles would be equipped with collision-avoidance and digitally-enabled safety systems, he said. Similarly, retail lawn brands in Pakistan have harnessed the desire of lower middle class ladies by bringing in low cost colorful lawns of high fashion.
An Information Technology expert Saad Bin Tahir said social-media programs are consuming a large share of marketing budgets because of its vast penetration into the life of the consumers at very low cost.
Major consumer companies use interaction centers to monitor social-media conversations as they develop, sometimes including the promotion of discussions on corporate social-media channels.
“Specialized agencies today separately handle, mobile, social media, electronic and print media,” he said, “As the digital economy in not static and anyone that fails to keep pace with technology misses the train.”
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