Strategy to make Punjab woman centric job market discussed

LAHORE:A delegation from Centre for Economic Research in Pakistan (CERP) and World Bank visited PITB to discuss strategies to make Punjab Job Centre a more female-inclusive platform. The discussion centered on valuable research findings related to gender inclusion job platforms and offered actionable suggestions to enhance accessibility and outreach for women.

The delegation included World Bank Economist Dr Katherine Vyborny and Consultant Aiman Farooq along with CERP Associate Director Adil Saeed and Senior Associate Government Relations Adil Aziz. Punjab Job Centre’s representatives Director Labour and Human Resources Department Imran Haider Tipu, PITB Director Incubation Hammad Khalique and PITB Senior Programme Manager Shams ul Islam were also present.

The PITB Chairman Faisal Yousaf said that focus was on making Punjab Job Centre to be equally safe, accessible and effective platform for women so they can easy find the desired job. Through Punjab Job Portal, we would also facilitate women with trainings, workshops and mentorship sessions. This collaboration with the World Bank and CERP will strengthen our vision.

PITB is already running a number of youth and women centric initiatives. These interventions such as SheWins and e-Rozgaar 2.0 are designed to empower them as entrepreneurs and freelancers through various incubation and training initiatives, hence, contributing to a stronger digital and entrepreneurial ecosystem in Punjab.