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The herbal magic

By A. Jafri
Tue, 03, 21

Recently, the brand announced actress Ayeza Khan as the new brand ambassador for its ‘Purifying Neem Face Wash’ during its new TVC launch ceremony held in Karachi....

skin care

You are prepping for a big event and everything is going great. But, alas… an angry red pimple which was nowhere to be seen, rears its ugly head. In times like these, one may have the urge to zap it somehow through some cream or ointment, or worse pop it! Popping a pimple can easily aggravate the skin and leave scars. So, when it comes to pimples, it’s best to turn to natural ingredients that are safe and work effectively.

Founded in 1930, Himalaya specialises in health and wellness products. The brand is synonymous with gentle, safe and efficacious herbal products and has an extensive range of natural and safe products with rare herbs collected from the foothills of the Himalayas. Recently, the brand announced actress Ayeza Khan as the new brand ambassador for its ‘Purifying Neem Face Wash’ during its new TVC launch ceremony held in Karachi. The new TV commercial seeks to educate young consumers about how the product is with its soap-free formulation, which helps solve skin problems like pimples.

“It is a known fact that pimples are a common problem faced by most teenagers and can often leave marks on the skin. Our research shows that in Pakistan, soap is still predominantly used for daily face cleansing which does more harm than good to the skin. Being one of the oldest brands advocating the use of safe and natural skincare products, we have always strived to create high-quality, gentle products. Through our campaign, we want to drive the message of how with its unique blend of Neem and Turmeric – known for their anti-bacterial and anti-inflammatory properties – is a safe and effective way of overcoming pimple problems,” said Rehan Ahmed, General Manager, and Himalaya Dubai.

Ayeza Khan, who was also present at the ceremony added, “The constant humid weather of Pakistan causes problems of oily skin and pimples regularly and is a common concern for all of us. Many youngsters in our society still use soaps but this may actually aggravate the pimple problem. I look forward to creating awareness in our younger generation about understanding their skin and the care needed to have a clear and problem free skin.”

– A. Jafri