By Iqra Sarfaraz
Tue, 01, 20

This week You! talks to Karachi-based stylist Raana Khan who shares a few eye makeup trends and tips for 2020...


The start of a new year is always a great excuse to take your look to the next level. After all, there is a reason why the popular mantra ‘New Year, new me’ exists. Now, where can you easily start making a change? Eye makeup! Whether you are a stickler for soft, neutral eyes or like to jazz things up with a sizzling smoky eye or bursts of colour, there are tons of ways to step outside of the box. For trying out something trendy, You! connected with Karachi-based stylist Raana Khan who shares eye makeup trends, tips and tricks for a perfect eye makeup for 2020...

Raana Khan started her career some 12 years ago. Her story of emergence as a beautician began with fashion shows, profiles for magazines as well as makeup for a number of shoots. In order to polish her skills as a beautician she also did a few short courses in hair and makeup techniques. Gradually she ventured into bridal makeup and has been running her own salon since the past 10 years. And now she has earned a name in the industry as one of the most talented stylists...

Goodbye, bling!

While we see glitter eye shadows as favourites for most brides and a go-to for our day-to-day parties, Raana Khan thinks contrary to it. The one eye makeup trend she wishes to say goodbye to in 2020 is ‘chunky glitter eyes’ since it is done to death and we are bored!

Bold subtleties

Black winged eyeliner is like the LBD (little black dress) of the makeup world. You can never go wrong with a cat-eye - it goes with everything and works for any occasion. But like your favourite LBD, sometimes you need to spice it up and give your look a revamp. So, what’s the newest take on the beloved winged eyeliner? Well, according to Raana Khan “Experimenting with double eyeliner on lash line and socket line is something to look forward to.” Also, “In 2020, we are expected to go for bold eye shades.”

Babe faves

An eye shadow palette is a one-stop-shop for all of your eye looks (or it should be, at least). If you find yourself using just one or two pans out of your collection of 15-plus shades, it’s time to invest in an eye shadow palette that better suits your needs. But with new eye shadow palettes hitting the market at lightning speed, knowing which ones are worth their weight in gold is no easy task.

That’s where we can help. Raana recommends all Naked palettes by Urban Decay, Huda Beauty eyeshades and Kat Von D to amp up your eyes. As far as Raana’s favourite and affordable eye products for newbies are concerned, she is a diehard fan of Maybelline mascaras and eyeliners.

The stylist also makes use of eye primers for a blended, smooth and a long lasting eye makeup.

We recommend Luscious Angel Eyes (if looking for a local brand) or P. Louise Base are the must-haves. Also, you can use concealers to put on your eyelids to do the trick.

Maybelline Age Rewind, Tarte Shapetape and NARS Creamy Concealer are a few to go for.

Blend till it hurts

Whatever look you are planning to achieve, it is always important to use the right tools. The current season demands for a minimal yet bold eye look but what if you don’t have the right set of makeup brushes? Raana suggests, “Keep it minimal yet bold but neatness is the key.

And for that, use the apt blending brushes to achieve the desired look.” Figuring out what types of makeup brushes to have on hand can be overwhelming, especially with all of the different options out there. 

On top of that, knowing which brushes is the best ones to invest your hard-earned cash in is another confusing piece of the puzzle. Morphe, BH Cosmetics and Wet n Wild are a few brands which offer affordable and amazing blending brushes for a flawless eye makeup.

’20 tips & tricks

For most of us, eye-makeup serves as a non-negotiable step in our daily beauty routines. Something as simple as a swipe of mascara can effortlessly add oomph and instantly make you appear more polished. But, without proper application and a tid-bit of technique, eye makeup can easily detract from your overall look.

“People sometimes don’t apply primer, foundation and powder before doing eye makeup which results in an untidy and uneven makeup,” points Raana. Furthermore, there are different eye shapes which you have to keep into consideration while creating a certain look as not every eye shape is meant to pull off every look. “Eye shadow needs to be applied to balance all the features.

If eyes are small, eye shadow has to be more extended; if eyes are close set then inner corners need to be kept light to make the eyes look wider. If you want to make your eyes pop, finish it with softer shades, highlighters and less dark eyeshades.”

For the quickest yet gorgeous eye look while going for a party or wedding, Raana suggests the use of one bold coloured eye shadow, do statement eyeliner and finish it with mascara.