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All under one roof

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By Mubashir Ahmed
Tue, 11, 19

While the nostalgia remains, this new store draws inspiration from the brand’s archive of images with designs that enhance the retail experience.....

shopping

When shopping for your family and yourself, it seems like a task to run about the mall and check out numerous shops for different varieties of clothes and other items. Of course we have many options to choose from, but it is a blessing when we can find a wide variety of women and kids clothes along with diverse range of home items all under one roof. So, the good news is that brand ‘Khaadi’ has recently reopened its doors in Islamabad’s F6 with the aim to invigorate and enhance the retail experience for customers. The event was done by Miradore under Rezz Aly Shah’s event management.

While the nostalgia remains, this new store draws inspiration from the brand’s archive of images with designs that enhance the retail experience. The F6 store located on School Road, presents unstitched, ready to wear, accessories, home and kids line. In an ambience of detailed decor and contemporary style, the store is also home to the brand’s urban fashion brand, Chapter 2; making it a unique shopping experience for the entire family. “We believe our clothes are the fabric of Pakistan. We want our customers to enjoy the entire brand experience. It has been our endeavour to enhance customer experience at our stores with superior merchandise, service and the overall shopping ambience,’’ said Shamoon Sultan at the launch. “We are grateful for the relationships we have with our customers, and the trust they place in us. So, it is not something we take for granted,” he added.

For over twenty years, the brand has retailed in beautifully designed stores and is recognised as the pride of country. They introduced colour to the Pakistan’s fashion sensibility, adding multiple concepts to become one of the largest ethnic apparel and lifestyle retailers.

-Mubahsir Ahmed