Year of the ‘Big Eat’!

By Iqra Sarfaraz
Tue, 01, 18

Food festivals are a great way to experience a multitude of different foods in a single day.....

Food festivals are a great way to experience a multitude of different foods in a single day. Surprisingly, they have become an increasingly popular phenomenon in Pakistan, a country where the inhabitants have always enjoyed eating and drinking out. Keeping this in mind, Pakistan’s favourite food platform ‘EAT’ recently celebrated their 5th anniversary at Shaheed Benazir Bhutto Park, organized by CKO Event Architecture.

The 3-day long festival consisted of 125 kiosks that represented more than 7 different kinds of cuisines including Parsi, Mexican, Sri Lankan, Middle Eastern, Thai, Chinese, Swiss, South Indian and more. Karachi Eat also hosted leading hospitality institute COTHAM, which showcased their Taste Studio consisting of local chefs with live demos. The festival had its joyous, colourful moments which were built around the idea of creating a common platform in a public space for people who love food. From the most creative and talented chefs to the street vendors, the EAT celebrated a full diversity in culinary art that our country has to offer.

Also, the festival’s other highlights included performances by Pakistan’s leading talents such as Atif Aslam, Fuzön, Aaroh, Asim Azhar, Noman Jalal and Raeth, who made people swoon over their amazing show. Moreover, several celebrities were spotted during the course of the event, who were seen promoting their upcoming projects and interacting with fans.

Bringing the art of painting to the common man, Easel Bay set up easels around the venue providing painting material (canvases, paints etc) for children and adults to bring out their creativity. There were activities for children with special needs along with kids’ play area.

In order to highlight the aims and objectives of Karachi Eat Festival, Aslam Khan and Omar Omari of CKO Event Architecture said: “This is the year of the ‘BIG EAT’. We raised the bar in terms of venue size, number of participants, surprise performances from leading pop singers and much more. With this, we wanted to provide great family entertainment, reactivation of public spaces around our cities and to inspire a community spirit.“

Indeed, this festival focused on details that no other festival would consider. Furthermore, it helped in creating an experience that was as inclusive as possible whilst maintaining the original concept. The overall success of Karachi Eat continues to prompt food sector associates to grow in their engagement of the platform to bigger audience members, marketing campaigns and promotional activities sharing a common vision with the Eat Festival to develop and promote Pakistan’s eatery industry.

- Iqra Sarfaraz