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Put your best foot forward

By Sumeha Khalid
Tue, 07, 17

Fashion is not just about what you wear but about how you accessorize yourself. Yes, even a casual attire will stand out if you mix it with the right set of accessories.

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Fashion is not just about what you wear but about how you accessorize yourself. Yes, even a casual attire will stand out if you mix it with the right set of accessories. Confused? We are talking about handbags and shoes. Do a thought out mix of these accessories and you are all set to be known as a fashion diva around town. So, the good news is that recently, a new store ‘Heels’ has launched their flagship store at Lucky One Mall, Karachi.

The brand is the brainchild of Ashraf Mayia, Jawad Durrani and Asim Hafeez who launched ‘Heels’ with the aim to give all shopaholics an amazing shopping experience. As the name suggests, this footwear brand stocks the best shoe collection in town. Be it kinky platforms, strappy sandals, killer heels, stilettos or flats, the label has it all. The brand also offers simple pumps to beaded ones for all occasions. And not just shoes, it also has a superb collection of bags to match your trendy footwear! From purses and totes to clutches and big bags, you name it and it’s there for the taking.Put your best foot forward

Talking about the launch event, it got underway with the arrival of television stars followed by the ribbon cutting ceremony performed by Mr Mirza Ishtiaq Baig and celebrated actor, Minal Khan. Also, it was attended by a number of celebrities, socialites and media personnel.

This segued into an entertaining fashion parade showcasing stylish shoes and bags by the brand. The pretty lass Alizeh Rasool sashayed down the makeshift runway sporting classy heels, followed by Zonii, Saima and others. The model brigade could be seen adorned in smart western wear sporting elegant and trendy footwear and matching bags. The models had been beautified by Beenish Pervaiz and styling and wardrobe was by Thomas Fernandes. After the fashion parade, women were seen thronging the outlet, hauling into the sections one by one to look out for their kind of stuff.

The excited buzz of shoppers continued to shop till they dropped. All in all, the launch appeared to be a success.