WANDERLUST CALLING

tourism

There is something about travel that makes the heart feel light. Even the thought of packing bags, rushing to airports, or sitting in a car for hours on end feels exciting when there is adventure waiting at the other end. Travel is that one escape that gives you stories to tell and memories to keep. Sometimes you go for the fun, sometimes for family and sometimes just to see what life feels like in another part of the world.

This year, World Tourism Day which occurs on 27th September comes with the theme ‘Tourism and Sustainable Transformation’, a reminder to rethink the way we travel: explore the world but leave lighter footprints behind. Whether it is choosing eco-friendly hotels, supporting local businesses or cutting down on unnecessary waste, sustainable travel is about being conscious while still enjoying every moment.

So, where have Pakistanis been travelling this year? The list is both exciting and familiar. From Dubai’s glitter to Istanbul’s charm, from Malaysian rainforests to Thai beaches, from the calm of Saudi Arabia to the rising energy of Azerbaijan, these destinations have been buzzing with Pakistani visitors. Each has its own reason for being popular, and each has something unique to offer. Here are six spots that might just inspire your next holiday…

Dubai diaries

Dubai remains at the top of the list. The reason is simple: it is easy, close, and full of things to do. For families, it offers malls that feel like small cities with entertainment for everyone. For young travellers, it has buzzing nightlife, sandy beaches, and events happening almost every week. For those who love adventure, desert safaris and skydiving over Palm Jumeirah are hard to beat. Travellers also love Dubai because of the food scene. From shawarmas at roadside stalls to fine dining at the top of the Burj Khalifa, the variety is endless. Dubai feels comfortable but never boring. It is also pushing toward cleaner transport and smarter energy use, which means visitors can enjoy their stay while supporting a city that is trying to grow more responsibly. That’s exactly why so many travellers keep coming back.

Turkiye dreams

Turkiye is where history and modern life meet at every corner, especially in the city of Istanbul. Walking through the Grand Bazaar feels like stepping into a storybook, while the call to prayer echoing across the Bosphorus sets a rhythm that feels timeless. Istanbul feels welcoming, affordable and connected to shared history. Many find comfort in Turkish food, which tastes both familiar and surprising. Whether it’s fresh simit from a street cart or lamb kebabs from a busy restaurant, meals are always memorable. The sights are endless, from Hagia Sophia and the Blue Mosque to cruises along the Bosphorus. Add in the friendliness of the people and the ease of moving around and it’s clear why Istanbul remains high on travel lists. With Turkiye focusing on heritage conservation and eco-friendly travel options, this should be your next travel destination if you want history, culture and charm tied together in one city.

Malaysia magic

Malaysia offers a little bit of everything. In Kuala Lumpur, skyscrapers like the Petronas Towers shine against the skyline while night markets brim with food, shopping, and music. But just a short flight away, you’ll find Langkawi with its pristine beaches and islands that feel untouched. Rainforests cover much of the country and give travellers the chance to hike, spot wildlife and breathe in some of the cleanest air. Families specially enjoy Malaysia because it feels affordable, safe and culturally friendly. Food is another big attraction. Street food stalls sell dishes packed with flavour, from satay skewers to nasi lemak. For travellers who want to balance city fun with natural beauty, Malaysia checks every box. With the country investing in eco-tourism, this should be your next travel destination if you want variety, affordability and green escapes.

Thai tales

Thailand remains a favourite for travellers who want a mix of beaches, culture and nightlife. Cities like Bangkok are alive with street markets, tuk-tuks weaving through traffic and temples with golden details that shine in the sun. For those who prefer slower days, islands like Phuket and Koh Samui offer clear water, hammocks and sunrises worth waking up for. Food is another reason Thailand keeps drawing visitors. Thai curries, fried noodles and seafood are everywhere, and they deliver spice levels that match every taste. The country has long been popular because it offers a full holiday experience at prices that are easier on the pocket. Recently, Thailand has been encouraging eco-friendly tourism with beach clean-up programs and sustainable resort options. Whether you’re the kind of traveller who wants to snorkel and surf or you’re someone who enjoys coconut water by the beach, it serves both sides equally well.

Saudi Arabia sojourn

For decades, Saudi Arabia has been the go-to destination for religious travel but now it’s stepping into the spotlight for leisure tourism too. Cities like Riyadh and Jeddah are opening up with museums, music festivals and food experiences alongside historic treasures like Al-Ula’s ancient rock formations. It offers a mix of spiritual depth and new-age exploration. The bonus is easy access with multiple flight options and family ties for many travellers. Visiting Saudi Arabia feels both meaningful and exciting, making it a place you can connect with on several levels.

Azerbaijan adventures

Azerbaijan is the rising star in Pakistani travel circles. Baku, the capital, offers futuristic architecture like the Flame Towers sitting right beside old stone streets that twist through the Old City. Cafes line the boulevards and the Caspian Sea adds a calm backdrop to city life. For those who want mountains and countryside, a short trip out of Baku leads to green valleys and historic villages. Azerbaijan feels new and different without being overwhelming. Visa processes are simpler, costs are manageable and the cultural mix is both intriguing and accessible. Food is hearty, with kebabs, pilaf and fresh bread stealing the show. Azerbaijan is also working on promoting heritage tourism and eco-projects, so travellers can explore while knowing they are helping local communities thrive. It has a way of making your travel stories stand out from the usual.