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Embrace the glow

By W. Fatima
11 February, 2025

This week You! shares tips on how to achieve a clean skincare and makeup routine for a radiant, healthy you…

Embrace the glow

beauty

In today’s fast-paced world, the quest for beauty has evolved beyond aesthetics. We’re not just chasing a perfect look anymore; we’re seeking products that enhance our skin’s natural radiance while being kind to the planet and our bodies. Enter clean skincare and makeup. With an emphasis on transparency, sustainability, and pure ingredients, clean beauty has taken the industry by storm.

By prioritising products that align with your values, you’ll not only feel good about your choices but also look fabulous while doing so. If you’re looking to overhaul your beauty regimen and want to make ethical and skin-friendly choices, here’s everything you need to know…

Why choose clean beauty?

Embrace the glow

Clean beauty is a glow-up for your skin and the planet. With naturally derived ingredients, your skin gets all the love without the drama of irritation or dryness. Ditch the harsh chemicals and say hello to fewer breakouts, zero inflammation, and peace of mind knowing you’re not exposing yourself to questionable stuff. Plus, these brands aren’t just good for you - they’re eco-friendly, using recyclable packaging and ethically sourced ingredients. And the cherry on top? No animal testing. So, you’re not only treating yourself but also making the world a little kinder, one guilt-free swipe of lipstick at a time.

The local secrets

Pakistan’s clean beauty scene is thriving, with several brands making waves by producing luxurious, skin-loving products that meet international standards.

Embrace the glow

‘Conatural’ is one of the leading names in Pakistan’s clean beauty industry. The brand emphasises using organic ingredients sourced sustainably. Their skincare line includes everything from serums to cleansers, and all are free from harmful chemicals. The Organic Lavender Face Mist is a great example, as it helps soothe and hydrate tired skin while being completely natural.

A household name in Pakistan, ‘Saeed Ghani’ has been around for years. They offer a range of natural beauty products, focusing on traditional herbal remedies. Their Rose Water and Multani Mitti (Fuller’s Earth) masks are cult favourites for anyone looking to detoxify their skin naturally.

‘Her Beauty’ is another exciting Pakistani brand that focuses on using all-natural, toxin-free ingredients. Their products are handmade in small batches to ensure freshness. Their moisturisers such as the Hydrating Rose Essence 2 in1 Toner Plus Moisturiser and Daily Gentle ALL-OFF Balm have gained attention for providing deep nourishment and a luminous glow without any synthetic additives.

Embrace the glow

‘Lush Organix’ brings an artisanal touch to clean skincare, offering products made from carefully selected, non-toxic ingredients. Their Rejuvenating Face Serum is a standout, promising deep hydration and anti-aging benefits with ingredients like jojoba oil, argan oil, and lavender essential oil.

Elevate your look the ‘clean’ way

Clean makeup is about more than avoiding harmful ingredients; it’s about embracing products that enhance your beauty while caring for your skin. Here’s how to create a clean makeup routine using top Pakistani brands:

For a base that feels light and breathable, try Ardour Beauty’s Velvet Blend Wand. This foundation is formulated with natural ingredients that provide good coverage while allowing your skin to breathe. Another excellent option is Sana Safinaz’s Flawless Liquid Foundation, which offers a lightweight formula enriched with nourishing oils.

Embrace the glow

For concealing imperfections, Ayna Beauty’s Skin Finish Concealer is a great choice. It has a creamy texture that blends well and provides good coverage without feeling heavy. This product is perfect for those looking for a natural finish while keeping their makeup clean and skin-friendly.

To achieve that coveted glow, consider using Khais by NK’s blush made with natural pigments. It adds a flush of colour to your cheeks while keeping your skin healthy, you can also use this to add a touch of colour to your eyes, substituting it with eyeshadow.

For luscious lips, opt for clean lip products that provide colour and hydration. Tuffy Organics offers a range of lip tints that deliver vibrant colour with a long-lasting finish, all while being free from harmful chemicals.