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AN INFECTIOUS GROOVE

By You Desk
Tue, 05, 24

Culture and music are like a thrilling and unique ride of emotions. They give people the freedom to unleash their creativity and express their feelings...

AN INFECTIOUS GROOVE

music

Culture and music are like a thrilling and unique ride of emotions. They give people the freedom to unleash their creativity and express their feelings and experiences in ways that words can’t quite capture. Whether it’s singing along to a favourite tune, getting lost in the enchanting melody of an instrument, or grooving to the infectious rhythm of a catchy beat, music has this incredible power to evoke all kinds of emotions.

And speaking of keeping the cultural vibe alive, Coke Studio is back with another gem from Season 15 - ‘Mahgron La,’ featuring the mesmerising Sabri Sisters and the dynamic Rozeo. This latest release takes listeners on a musical journey through Pakistan’s rich and diverse soundscape, blending traditional beats with a modern twist. It’s a fusion that perfectly encapsulates the vibrant spirit of Coke Studio and celebrates the beauty of Pakistani music.

AN INFECTIOUS GROOVE

Emerging from the esteemed musical lineage of the Sabri family, Saman Sabri and Anamta Sabri infuse each melody with a timeless message of love and joy. The song resonates with a jubilant Punjabi rhythm, interlaced with echoes of folk and bhangra, promising an infectious groove.

Under the visionary direction of Murtaza Niaz and the artistic flair of Hashim Ali, the song blossoms into a visual delight, weaving together a narrative of love and celebration. The music video unfolds as a series of spontaneous love letters, capturing the essence of festivity and camaraderie at its core.

Joining the Sabri Sisters is the enigmatic Rozeo, infusing his signature blend of pop and rap into the mix. With roots spanning from England to Pakistan, Rozeo’s contribution celebrates the richness of Punjabi culture and language, adding depth to the ensemble.

Crafted in collaboration with Adnan Dhool, Rozeo, and the maestro Xulfi, the song opens with a glimpse into a resplendent haveli, where every corner exudes the warmth of anticipation. As the sisters’ voices soar, the haveli springs to life, offering a glimpse into a world brimming with love and tradition. Rozeo’s heartfelt rap echoes the spirit of inclusivity and unity, a hallmark of Pakistani hospitality.

From spirited dance sequences choreographed by the renowned Nasir Sirikhan to the infectious energy radiating from every frame, ‘Mahgron La’ is a testament to the unifying power of music. Available on platforms like YouTube and Spotify, it beckons listeners to immerse themselves in its melody and timeless message of love.

- You! desk