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TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

US
By US Desk
Fri, 08, 22

However, while Instagram is faring well against TikTok on this front, Meta’s other app, Facebook, is not as lucky...

TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

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Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform. Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to TikTok in 2022 — or $2.23 billion spent on Instagram compared with the $774.8 million spent on TikTok.

However, while Instagram is faring well against TikTok on this front, Meta’s other app, Facebook, is not as lucky.

Data indicates that TikTok is now on track to overtake Facebook in terms of influencer marketing spend this year and will overtake the No. 2 platform, YouTube, by 2024

Wordle and art fan? Try ‘Artle’

TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

One of the latest “Wordle” copycats challenges players not with letters, but with images plucked from the National Gallery of Art. The popular daily word game, which was purchased by the New York Times in January this year, has sparked dozens of spinoffs: “Squabble” (a Wordle battle royal), “Herdle” (for the musically minded), and even “Lewdle” (for profanity experts).

“Artle” begins by showing players a piece of art — a painting, photograph or sculpture — from the National Gallery of Art’s 150,000-piece collection, including whimsical paintings by Georgia O’Keeffe and somber Roy DeCarava photographs. Players have four chances to guess the artist.

Unlike “Wordle,” there are no hints, although the art becomes progressively easier to identify as players strike out. Players can then share their results with friends through text messages or on social media.