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Dress to impress

By Magazine Desk
Tue, 06, 15

No matter how busy a woman is, she will always find time to attend a party, lunch or a dinner with friends.

No matter how busy a woman is, she will always find time to attend a party, lunch or a dinner with friends. Us women, whether we are working women or stay-at-home wives, if find an opportunity, like to go out. And what’s the most important thing for us when it comes to going out? Yes, it’s the wardrobe that we are talking about. Every get together requires a new outfit that can bring out the best of our looks and make us look stylish at the same time. This is why women just get so excited whenever a new brand or a store is launched. Well, here’s the good news guys. BeechTree has recently launched a new store at Dolmen mall, Clifton, the shopping haven for many Karachiites.

For those ladies who haven’t yet tried out this brand, BeechTree is a Pakistani high street pret brand that offers easy-to-wear, stylish pieces in cotton. The brain child of Shehryar Buksh of HKB Stores, the brand has grown tremendously over the past five years with 10 outlets in all the major cities of Pakistan.

The clothes by the brand reflect a primarily modern yet eastern cut and craft for the urban woman. Inspired by a bohemian aesthetic stemming from the east, boho printed trousers, peasant necklines and loose kurtas, the brand is definitely here to stay.

The brand offers block printed outfits and attires with embellishments such as dori and cut daana, cut work and Aari techniques. The store has also branched out into accessories including shoes and bags. Also they have introduced their western line that includes tops in cottons, silks and chiffons.

Now, coming back to the inauguration of the new store, an event was organized by Lotus to mark the launch. The event was attended by notable socialites and media personalities.

The new store houses the brand’s entire product range including the 2015 PFDC Collection ‘Porcelain Dreams’, pret, luxury pret, accessories, sandals, handbags, scarves, trousers and printed tops.

The brand also presented its Spring/Summer 2015 collection with an exclusive fashion presentation at the launch with hair and makeup by the creative team of ‘N-pro by Nabila’.

At the event, Brand Manager Kehkashan Raza said, “The launch of our 3rd store is a manifestation of our commitment to growth and retail accessibility as a fast fashion, high street brand. And our design team is constantly exploring new product avenues to keeping the brand interesting, relevant and wearable. We endeavour to create fashion that is trendy, chic and easy on the pocket.”

Definitely give this store a look for all the Ramazan parties you will be attending. We are sure you will be delighted to see the stuff they have to offer.