Having released in Pakistan and worldwide on March 30 this year, Cake the Film is still running in cinemas after eight weeks. Starring Aamina Sheikh, Sanam Saeed and Adnan Malik in key roles, the film is a family drama that generated mostly positive reviews. Directed by Asim Abbasi, the film raked in a total of 6.5 crores at the local box office while it collected $1.4 million globally.
Following the success of Cake, the production team behind the film – ZAB Films and Indus Talkies – have partnered with B4UMotion Pictures to co-produce future films that will target audiences in Pakistan and beyond.
Speaking of the collaboration, Zulfikar Bukhari, the man behind ZAB Films said, “The overwhelming response to Cake is a testament to the fact that good content always finds its audience. It is our aim to keep raising the bar by giving both Pakistani and international audiences a range of tent pole and content-driven films that are both commercially and critically successful.”
Asim Abbasi, the writer and director of Cake, who also runs Indus Talkies added, “Sayed and I have a unified vision for Pakistani Cinema – positioning our films on the world stage by telling culturally specific stories with a universal resonance, and giving cinemagoers diverse content to choose from. B4U has been a pioneer in bringing Pakistani films to an international audience, making this partnership a natural fit.”
Currently in development stages, the latest venture comprises three feature films across diverse genres including drama, comedy and thriller. The first of these, a coming-of-age story, will be directed by Asim Abbasi and is scheduled to go in pre-production by the end of this year.
