Walmart issues apology after insensitive Paul Walker tweet

American multinational retail corporation Walmart had recently landed in hot waters after making a contentious joke on the late actor Paul Walker.

The retail company came under fire after its official Twitter responded to a tweet with a joke that hurt the sentiments of the late Fast and the Furious actor’s fans as well as family.

The controversial tweet had been in response to a social media user’s GIF of a car racing through traffic that came subs4equent to the news of Walmart selling Pillsbury Cinnamon Rolls.

“Hey, Paul Walker, click it or ticket,” Walmart had said in the now-deleted tweet.

After the tweet racked up backlash from netizens, Walmart issued an apology through a spokesperson speaking to PEOPLE: “We apologize to Paul Walker’s family, friends and fans. The tweet was posted in poor judgement and has been removed.”