Khoon Badlay Zindagi: Bahria University holds blood donation drive

KARACHI: A large number of students, staff and faculty members, donated blood at Bahria University’s Blood Donation Drive entitled ‘Khoon Badlay Zindagi’ here on Wednesday at the Bahria University, Karachi Campus. The event was organized by Department of Media Studies  in collaboration with The Indus Hospital.

The objective behind this drive was to collect blood for those patients suffering from a range of chronic and life threatening illnesses including Thalassemia.

The blood donation drive was initiated by final year students of Advertising and Public Relations as a part of their course project. The marketing, advertising and public relational activities of the said event were handled by students independently.

Those who fulfill the strict screening criteria of Indus Hospital were allowed to donate blood.

Speaking on the occasion, Director Bahria University Karachi Campus Commodore Arshad Mehmood Khan lauded the efforts of students for organizing this noble event. “Saving one life is equal to saving the whole humanity, I feel proud to see youngsters actively participating in the community service campaign,” he said.

Talking on the occasion, Head of Department-Media Studies Dr. Har Bakhsh Makhijani felicitated the efforts of students for the organization of the event. He said such activities are the part of this department where students are provided hands-on training in various aspect of advertising and public relations before they enter in to their professional life.

The blood donation drive aimed at inculcating sense of purpose in the students. “As responsible citizens and flagbearers of media education in Karachi, we at Department of Media Studies consider it our obligation to serve the society,” course supervisor, Mr. Ibtesam Mazahir added.

Dr. Mehar Ali from Indus Hospital told media personnel that they had collected more than 125 blood units in about the first four hours of the drive. He said the blood collected was being kept as per the international health standards. “We have been using the latest technology to share information about blood donors, so a specific blood group can be arranged within no time in case of any emergency.”

A Computer Science Student Bilal Ahmed believed that it was his duty to do something for others. “I donated for the second time,” he said. “By this I might be able to help someone.”

The drive for collection of healthy blood was organized on modern medical technology as per the international standards established by Indus Hospital. “Blood donation is a healthy activity. One blood bag can help us save three lives. At Indus Hospital we provide these services free of cost,” a representative from Indus Mr. Junaid Faizi said.