Law Roach now styling Kim Kardashian after past clever comments about her brand

Law Roach and Kim Kardashian team up nearly a year after viral moment

Published September 21, 2026
Law Roach now styling Kim Kardashian after past clever comments about her brand
Law Roach now styling Kim Kardashian after past clever comments about her brand

Law Roach has a new client, Kim Kardashian. 

The stylist, best known for his longtime partnership with Zendaya, confirmed the news after Kardashian attended the opening celebration of the Lucas Museum of Narrative Art in Los Angeles on Saturday, wearing a vintage Yves Saint Laurent look from the brand's 2004 collection.

Roach shared the moment on X, simply captioning a video of Kardashian's outfit "New client."

The pairing comes nearly a year after Roach's comments about Kardashian's SKIMS brand went viral online. 

Last October, when asked about the brand's faux pubic hair underwear, Roach offered a response that many interpreted as a subtly layered critique wrapped in praise. 

“Let me tell you something about Kim Kardashian, all the Kardashians. I think they really understand pop culture and I think that’s what makes them successful because we are all waiting to buy something from them.”

He then suggested that the Kardashian family understands pop culture exceptionally well and that fans will buy whatever they release, even joking that something more polished might still be coming. 

“Maybe they haven’t invented it yet, but I truly believe that they will,” he continued. “And when they do, we’ll all buy it. And I think that’s brilliant.”

His comment sparked plenty of discussion online, with many users debating whether his remarks were a genuine compliment or a clever, understated jab.

“Help plz no one in the comments is clocking what he’s actually saying,” someone wrote on X while a second user pointed, “If you’re paying attention he said it’s a mess & said when they release something good, we will buy it.”

Then another X user added, “He’s so seasoned in a slick insult wrapped in media training. You blink and you’ll miss it.”

Nimrah Saleem
Nimrah Saleem is an entertainment reporter with one year of experience, focusing on celebrity news, fashion, and lifestyle trends. She brings a fresh perspective to her work, exploring how public figures shape style, culture, and digital conversations while delivering content that resonates with modern audiences.