Sydney Sweeney faces major business setback

Sydney Sweeney’s brand is said to be a ‘disaster.’

According to Radar Online, the blond beauty’s newly launched intimates brand, SYRN, is facing sales trouble.

As an insider has revealed to the outlet, "It's been a disaster."

They went on to say, "They thought it would be a sellout based on Sydney's brand, but clearly her saleability is waning rapidly."

Previously, the actress spoke about her vision for SYRN with ELLE, stating that "I wanted to build a lingerie brand that feels like it understands women instead of talking at them."

However, the brand is facing criticism as a review published by the Robin Report states, "SYRN's branding feels exclusionary."

Adding, "It does not invite women in; it asks them to emulate and fawn over the founder. And the inconsistency between the brand's intention and execution is a threat to its long-term viability."

"The brand ultimately remains centered on one figure: Sydney Sweeney. It's as if the underwear is not actually the product; Sweeney's body is," it added further.

It is worth noting here that the Euphoria star’s brand made its debut in January 2026 with its first collection, Seductress.

For those unaware, Sydney is currently dating a music mogul, Scooter Braun, and their romance started in September 2025.