The $11.8 billion in the U.S. online spending on Black Friday 2025 set a new record, as recent reports indicate that shoppers bypassed crowded stores due to the use of AI-powered shopping tools.
The AI-driven traffic primarily ascended 805% compared to last year, when artificial tools such as Walmart’s Sparky or Amazon’s Rufus had not been unveiled.
It has been observed that consumers are using new tools to exactly meet their needs, and make the discovery process more efficient.
However, best sellers on Black Friday included LEGO sets, Pokemon cards, gaming consoles like the Nintendo Switch and PlayStation 5, and products ranging from Apple Airpods to KitchenAid mixers.
According to Salesforce, US consumers spent more this Black Friday compared to last year's, even though they have purchased fewer items due to higher prices.
AI and agents have influenced $14.2 billion in online sales on Black Friday, and $3 billion of that total came from the US only.
Order volumes fell 1% as average selling prices rose 7%. This means consumers purchased fewer items at checkout, with units per transaction falling 2% year-over-year.
Adobe stated that the Black Friday spending surge paves the way for even bigger Cyber Monday, which is projected at $14.2 billion in sales, up 6.3% year-over-year, making it the largest online shopping of the year.
The intriguing online spending in 2025 was a testament to the rapidly growing adoption of AI-driven shopping technology, which gave people a greater chance to secure deals during one of the year’s major digital shopping events.
Furthermore, Lesliee Antonette, a consultant from Los Angeles, said while buying an ice cream maker for her mother, "I got a good deal on the ice cream maker, but I was very aware of prices on everything in the store."
