Justin Bieber’s new album ‘SWAG II’ surprise launch

Justin Bieber has released a new album titled “SWAG II” with a surprise. He released the new record very quickly without any typical promotion beforehand. “SWAG II” is a sequel to his previous album, which was released two months ago.

The album was announced on Thursday, September 4, 2025. It was intended to be released at midnight on Friday, September 5, 2025. However, there were some delays, and it wasn’t immediately available on streaming platforms at that time.

“SWAG II” is said to be more “colourful” and “pop” than the first one, which was more focused on R&B. The album features collaborations with artists like Baker, Tems, Hurricane Chris, Lil B, and Eddie Benjamin.

Showing the album’s artwork on Instagram, JB wrote: “Swag II midnight tonight.”

Bieber announced the album with posts on his social media, sharing photos and videos of a pink billboard with the album’s title on it in different cities around the world, like Paris and Shanghai.

He also shared a personal photo with his wife, Hailey, and their son, Jack, to promote the album with the caption: “Swag II Tonight Midnight.”

The Bieb also mentioned the album’s release while sharing a post on Instagram relating to his clothing brand, saying: “Get the pinky and the [brain] available with at midnight To celebrate in honor of SWAG II.”

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