Hailey Bieber dominates 2024 as record-breaking beauty queen

Hailey Bieber, American stunning model who is behind numerous skin care brands, is right now making waves in the beauty world like never before, becoming the most influential beauty influencer of 2024.

With jaw-dropping $2.2 billion in earned media value (EMV), she's truly proving that she's the real deal.

EMV tracks how much a brand’s exposure its worth based on social media buzz, things like comments, shares and followers.

Lefty, an influencer marketing platform that calculate brand's performances, reveals that Hailey and her brand 'Rhode' are at the top in EMV.

However, they've outpaced major celebrity beauty lines like Ariana Grande’s r.e.m beauty, Kylie Jenner’s Kylie Cosmetics, and Selena Gomez’s Rare Beauty.

Check out the top 5 rankings:

Hailey Bieber - $2.2 billion

Ariana Grande - $421 million

Kylie Jenner - $408 million

Selena Gomez - $180 million

Jisoo - $160 million