TDAP hosts finance, marketing seminar for women entrepreneurs

KARACHI: The Trade Development Authority of Pakistan (TDAP), in collaboration with the State Bank of Pakistan (SBP) and the Women Chamber of Commerce and Industry (WCCI), hosted a seminar in Peshawar to support women entrepreneurs with access to finance, marketing tools and business networks.

Held at the Sarhad Chamber of Commerce and Industry, the event drew a large number of women business owners from various sectors. WCCI President Rabia Basri opened the session, lauding TDAP and the SBP for creating platforms that facilitate business growth and women’s economic empowerment.

Mohammad Haroon Khan, deputy chief at SBP, delivered a detailed presentation outlining financial schemes designed specifically for women-led businesses, including initiatives under the SBP’s gender-inclusive banking framework.

TDAP officials briefed participants on leveraging technology, branding and global marketing channels to expand export potential. They also highlighted TDAP’s ongoing support programmes tailored for women entrepreneurs.

The seminar concluded with an interactive Q&A, during which attendees raised questions about financial access and export facilitation. Certificates of participation were distributed following closing remarks by the WCCI’s senior vice president.