IPL brand value touches $12bn milestone

NEW DELHI: The Indian Premier League (IPL) has established itself as a leading international sports competition, with its total brand value showing a 13% increase to $12 billion, according to the 17th Brand Finance IPL 2024 assessment report. From its $2 billion valuation in 2009, the league surpassed $10 billion for the first time in 2023, reaching $10.7 billion.

The Brand Finance also reported that four teams — Chennai Super Kings (CSK), Mumbai Indians (MI), Royal Challengers Bengaluru (RCB) and Kolkata Knight Riders (KKR) -- have exceeded $100 million in brand value for the first time. The 2024 IPL brand assessment demonstrates remarkable advancement, with Chennai Super Kings leading at $122 million (52% increase), and Mumbai Indians following at $119 million (+36%), demonstrating the league’s increasing international influence and financial achievement.

Rajasthan Royals experienced a 30% increase, reaching $81 million, whilst Delhi Capitals achieved an $80 million valuation with 24% growth. The newer entrants, Gujarat Titans and Lucknow Super Giants attained valuations of $69 million (+5%) and $60 million (+29%) respectively. Punjab Kings demonstrated a remarkable 49% growth, securing $68 million and the tenth position. The top five IPL teams show considerable potential for expansion, with the scope to elevate their brand values towards the levels seen in major football leagues such as the EPL, La Liga, Bundesliga, Serie A, and Ligue 1. The collective brand value of the leading five IPL teams stands at $551 million, which is notably lower than their football counterparts, whose values range between $2.9 billion (Bundesliga) and $6.7 billion (EPL). The analysis by Brand Finance emphasizes the IPL’s significant impact on sports commerce, creating 1.25 million employment opportunities across direct and indirect sectors in India, whilst extending its influence to markets in the UAE, Saudi Arabia, the US, and Australia.