UN Women Pakistan opens campaign in Mohenjodaro against gender-based violence

MOHENJODARO; The UN Women Pakistan with the support of the Government of Japan marked the "16 Days of Activism Against Gender-Based Violence” through its #KoiJawaazNahi advocacy campaign at the historical Mohenjodaro site in Sindh.

This campaign aims to leverage Mohenjodaro's historical and cultural significance to spotlight the persistent challenge of gender-based violence, fostering collective action for prevention and elimination.

Dr Shakir Shah, director of Mohenjodaro, during his welcome speech, said, “We are delighted to welcome this campaign in the rich cultural heritage of Mohenjodaro, an ancient city of the Indus Valley Civilization, as a symbol of resilience and potential inspiration for advancing women's empowerment and reflecting a strategic and culturally sensitive approach to addressing gender-based violence.”

The 16 Days of Activism against Gender-Based Violence is an international civil society-led annual campaign. It commences on November 25, the International Day for the Elimination of Violence against Women, and ends on 10 December, Human Rights Day, indicating that violence against women is the most pervasive breach of human rights worldwide.

While addressing the audiences, Nasir Aftab Pathan - DIG Larkana said, "I am honoured to supporting UN Women's 16 Days Campaign at Mohenjodaro. As DIG Larkana, I believe in the power of collective action to address gender-based violence and create a safer community for all.”

Abdul Waheed Shaikh, commissioner of Larkana, said, "As Commissioner of Larkana, I stand in solidarity with UN Women's initiative at Mohenjodaro. Embracing our heritage, we amplify the call to end gender-based violence, fostering a society where every individual thrives free from fear."

The #KoiJawaazNahi campaign is launched at Mohenjodaro and is set to traverse Quetta and Peshawar before culminating in Islamabad. The primary concept behind this initiative involves illuminating historical structures in these cities with the colour orange, accompanied by street theatre performances and an exhibition highlighting the contributions of home-based workers.

Ms. Sharmeela Rassool, country representative of the UN Women Pakistan, stated, “Investing to prevent violence against women is not just a theme; it's a call for tangible action. By choosing Mohenjodaro as the launch site, we emphasize the resilience of women throughout history and the need to protect their rights in the present day."

Concurrently, the campaign actively promotes and advocates for this year's theme, "Invest to Prevent Violence Against Women & Girls," aiming to reach the masses.