By Wallia Khairi
Tue, 04, 21

This week You! takes a look at some skincare products launched by our local celebrities…


TThe phrase skincare brings to mind a long aisle of beauty products at your local drugstore. But it’s more than a surface-level concern. While a skin care routine may sound like high maintenance, in reality, the steps for healthy skin are not only necessary, they’re easy to implement too.

Well, you’re in luck as this week You! is here to help you choose the best in the market crafted by our very own loved faces we so often see on our televisions and wish we looked just like them. They’re accessible, economical and many organic options too.

A wise man once said, 95 per cent of your selfie is your skin and for local celebrities who all seem to be hopping on the skincare product trend, there seems to be no going back. Here is a curated list of brands carefully selected and formulated by your favourite celebrities to choose from…

Beauty from organic sources

Recently, launched on Women’s Day, Ayesha Omar came out with her own beauty line introducing a range of skincare products created with all-natural ingredients from organic sources. The actress embarked on this journey when she saw her mother suffer from an autoimmune disease and its subsequent healing through naturopathy, to open her eyes towards the wonders of nature-based lifestyle. Believing that wellness is where beauty starts is how the idea of Ayesha O Beauty was born. With a team of skincare experts who also shared the vision of an evolved, holistic approach towards beauty, a range of products has been created that celebrates nature in its authentic form.

Beauty isn’t gender bound

If you think skincare is only for women and by women, Aijaz Aslam is here to change the narrative. Foraying into the realm of personal care, the actor’s skincare brand is the culmination of his personal experiences, journey, and a vision to provide natural and organic solutions. The premium brand caters to the needs of both genders. The renowned star has always been into healthy living, which is evident from the way he looks but with this brand he wanted to inculcate the idea of using a quality local brand which people can love and trust.

Natural beauty is the best beauty

A prominent celebrity and a renowned doctor, Dr Shaista Lodhi is a profound dermatologist and skin specialist. After years of experience in dermatology and laser, it was her dream to create a brand that is accessible and affordable to all Pakistani’s. Aspiring to give back to the society, she envisioned to form her own organic skincare range, free of chemicals and side-effects. Channelling the notion “natural beauty is the best beauty” the brand believes in making ancient rituals and wisdom available. The brands goal is to help you love, replenish and flaunt the skin you are in.

A promising entrant to the beauty roster

The celebrated cricketer, Shahid Afridi is surprisingly on our list for skincare. Unveiled on Pakistan Day, this past month, he launched his own skincare line which offers premium quality personal care products for both men and women.

 Shahid Afridi’s skincare products will help to achieve a flawless looking skin so you feel confident and shine like a star. Being relatively new, the brand is yet to prove its worth but knowing the player, you can expect the same boom from him off the field too.

It’s time to glow up!

Komal Rizvi, known as the sweetheart of the music industry, has many accolades under her belt. Adding to it is her very own skincare brand, Truly Komal`, which offers you the highest quality of skincare available locally within your realms and promising nothing but safe and healthy products. With the help of dermatologists, she developed the brand to formulate products specifically for South Asian skins to make them glow and even out the skin. The range is cruelty-free and safe for all skin types so dive in.