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Colours of WINTER

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By Nida Mohsin
Tue, 10, 20

There is no doubt that now cambric prints serve as a key wardrobe staple that will run throughout the season ahead. So, it’s time to paint our winter wardrobes with splashes of solid colours and beautiful cambric prints...

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Worried about winter setting in? No need to be so. You need not look drab and dull. You can look gorgeous even on a cold wintry day. It is true that this season brings cold wind and there will be lots of chilly nights but that cannot be the excuse for you to stay home all the time. True fashionistas are not willing to stick with dull clothes and loose outfits. As we tuck away our light, bright summer shades we turn our eyes towards colours resplendent of the leaves falling around us. Cooler temperatures mean the opportunity to wear more makeup and to play with darker colours.

A few years back cambric simply meant a lightweight, closely woven linen or cotton fabric - primarily to wear in winter. Not any longer, with a number of designers join the bandwagon cambric has assumed a new meaning. Now it comes in a variety of colours and patterns and it is not limited to shalwar kameez only, it can be worn in different styles and shapes along with embellishments. This winter, cambric signifies a feminine, fun and colourful side synonymous with high street fashion. Aware of the importance of cambric, the talented designers have created a modern take on femininity, full of print and colour which perfectly embodies the spirit of a modern woman.

Taking a joyful leap towards the coming season, So Kamal, Pakistan’s premium retail brand, launches its new Cambric Collection 2020. The new delicately detailed cambric collection showcases vibrant tones, ebullient embroideries, combined with timeless prints that make an opulent statement this season. The collection has been inspired by Pakistani tradition with modern aesthetics; colours vary from vibrant hues to lighter shades. One can also see the luxurious blend of block prints with symmetrical designs carried out with bright hues such as yellow, green, pink, olive, red and sea blue.

The collection is available in 1 piece kurtas without embroidery, 2-piece shirt and trousers without embroidery and 3-piece cambric outfits with and without embroidery. “The Cambric 2020 collection welcomes fall with timeless prints, warmer fabrics and detailed embroideries based in multiple range of fabrics.

The collection is perfect for the current season and is designed to make the #SoKamalGirl stand out whenever she goes,” said Mrs Erum Ahmad, CEO of the brand. The new collection is available nationwide at all brand’s stores and also online.

Women who want to inject a bit of excitement into their wardrobe can now update it with the latest offerings from the brand.

There is no doubt that now cambric prints serve as a key wardrobe staple that will run throughout the season ahead. So, it’s time to paint our winter wardrobes with splashes of solid colours and beautiful cambric prints.

– Nida Mohsin