Feeling sleepy at work? Have some chai. Want to pull an all-nighter? Want to meet up with someone? Let’s talk over chai. Want to fight the winter chill? You just need a cup of chai to feel warm. A friend, a healer and a companion - chai is synonymous with so many emotions.
When it comes to chai, we’re the kind of nation that gasps in disbelief if someone says ‘no’ to tea, let alone not like it. Brewing away in every nook and cranny of the country, this aromatic cuppa makes our mornings, evenings and everything in between a little bit brighter.
Across the world, the recipe of tea differs according to its native style. The British may have brought it to this part of the continent but we added our own flavour to it: the elaichi. Even though our tea is perfect on its own, a hint of cardamom takes it to the next level.
Recently, Tapal Danedar launched its brand new Elaichi flavoured tea with an evening of chai and music. Hot cups of Elaichi chai were served at Karachi’s local restaurant along with a high-tea buffet and a live performance by Zoe Viccaji. It was a star-studded with Ahsan Khan, Mansha Pasha, Azfar Rehman, Meera, Ghana Ali, Meera Ansari, Noor Hassan, Eshal Fayyaz, Naveen Waqar, Komal Aziz, Hasnain Lehri, Hina Ashfaq, Sohail Javed, Frieha Altaf and Anoushey Ashraf in attendance amongst others.
The evening commenced with a speech by CEO of the brand, Mr. Samar Hayat. “We have always taken pride in merging quality with innovation and applying our longstanding understanding of the market to the development of new products. The Elaichi flavour is the latest addition to our vast offerings of tea blends.”
As the guests started pouring in, tea was served with some delectable canapes. Moreover, special photo booth and a ‘Gravity Booth’ were also set up to add to the fun. Following this, Zoe Viccaji sang live for the audience, hence concluding a pleasant evening.
–– A. Akmal