Clothes are the quintessence of Eid shopping. And this season is all about a cascade of vibrant colours and trendy cuts. You! takes a look...
shopping
Clothes are the quintessence of Eid shopping. And this season is all about a cascade of vibrant colours and trendy cuts. You! takes a look...
In the words of Coco Chanel, “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” Well, this statement surely holds true. Let’s face it girls, fashion is an essential part of our lives and we just love to dress up and look good. We all have our own unique dress sense and with Eid just round the corner, we all want to wear designer outfits that are chic yet beautiful. Surely, many of you have already bought your Eid outfits, matching shoes, bags, accessories etc. However, those of you who are still confused on what to wear on this special occasion are in luck as recently, some of our favourite brands have launched their formal, luxury collections keeping the festivities of Eid in mind. This week You! takes a look at three assorted collections that are perfect for Eid...
The ‘Chloris’ collection
He is the heartthrob of our country. And almost 5 years ago, he collaborated with his wife to launch their luxury pret-a-porter label ‘Silk’. Yes, you have guessed it right we are talking about the brand by our very own Fawad Khan and his wife Sadaf. Recently, they celebrated their five years in the fashion industry by launching the Eid Collection ‘Chloris’. This is not all! On this occasion, the brand has also expanded its reach globally though their first online store, making it possible for customers in Pakistan and abroad to browse and 
purchase online easily.
‘Silk’ is all about designs that appeal to fashion-conscious woman who are always on a lookout for elegantly tailored outfits in a range of original styles and exceptional looks, from vibrant, contemporary prints to traditional handicrafts and embellishment techniques on luxurious fabrics.
Coming back to the Eid collection! ‘Chloris’ offers a range of drapey summer silks in a curated palette of fresh pastel tones to take you day-to-evening, all summer long. The ready to wear collection offers chic, short-cut tops and kaftans that can be paired with a choice of capri, carrot or flowing, floor grazing pants.
For the love of block prints!
Want to look traditional this Eid? Then the evergreen block printed outfit is the way to go. Did you know that the art of block printing has been practiced in India as long ago as 3000 BCE? All you block print lovers out there; the good news is that ‘Edenrobe’ has some amazing kurtas that you can flaunt this Eid. The block print range is quite basic - black and gold; white and black; and shades of blue with gold block print. Wait there is more. For those who prefer fusion wear, the brand offers have some unique denim kurtis with traditional embroidery. Also, the brand has a variety of digital printed shirts and embellished trousers.
Moreover, ‘Edenrobe’ has recently launched another outlet at Ocean Mall. The start-studded event, organized by Hasan Rizvi of Bodybeat, was a fun-filled one with lots of activities that involved all celebrities like Zoe Viccaji, Momal Sheikh, Feroze Khan and Sarwat Gilani playing ludo star and winning amazing prizes. Sounds fun right?
At the event, Marketing Director of Edenrobe said, “We plan to grow, improvise and innovate. We aspire to be a fashion brand with products that ensure unsurpassed comfort, quality and functionality. We have a fleet of over 70 stores all over Pakistan and have been working hard to further expand the business.”
Festive designs
This is one of our favourite brands that never seem to disappoint us. Be it any occasion, over here you are sure to find the perfect dress. Yes, it is ‘Khaadi’ we are talking about. The brand has come out with its ‘Luxury and Midsummer Collection’. We all know that ‘Khaadi’ was founded in 1998 by Shamoon Sultan that specializes in ‘hand-woven’ technique products, especially a wide clothing range for women in pret wear. The new collection is a classic combination of eastern elegance and heritage featuring a fusion of ethnic and modern wear. Bright blues, red, peach and earthy tones set the colour palette for this collection. The rich tones and intricate embroideries are surely unique and dazzling. The new range echoes a refreshing look, drawing on global design inspiration to offer a range of prints and cuts finished with hints of on-trend elements. The latest pret collection is sure to garner your attention as the designs cater to a diverse clientele ranging from elegant motifs for a more mature customer; to fresh youthful patterns. This collection has officially been launched and is available in all retail stores and e-store.
So, what are you waiting for? Go ahead and check out the gorgeous collections, we are sure you will end up falling in love with one design or another. If you don’t want to waste time running about the malls, there are some brands that have e-stores. All you have to do is log on to the websites and order your favourite outfit online. Shop till you drop gals!
