BUDAPEST: Swimming´s world governing body FINA voted Saturday in Budapest to rename synchronised swimming as "artistic" in an effort to boost the sport´s popularity.
"The reality is we are living in a sports business environment and we should find the best way to promote our sport," FINA´s executive director Cornel Marculescu told AFP.
The proposal, ratified at a FINA congress in the Hungarian capital, followed discussions with media and the International Olympic Committee, Marculescu said.
"Let´s see if it works, it will now be like other sports like artistic gymnastics, but the essence of the sport itself, the training, the performances won´t be affected," he said.
Synchronised swimming has been an Olympic sport since the Los Angeles Games in 1984.
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