KARACHI: Faysal Bank Limited (FBL) won the ‘Best Digital Marketing Campaign of the Year’ at the Pakistan Digital Awards 2025.
The Roshan Digital Account (RDA), promoted through a powerful and results-driven digital campaign, was acknowledged with the award, a statement said on Monday.The RDA campaign contributes to strengthening remittance inflows and underscores FBL’s commitment to purposeful, innovative storytelling, by effectively connecting with overseas Pakistanis.
This recognition highlights the bank’s excellence in digital marketing communication, with the campaign bringing strategic creativity, strong performance metrics and cross-border resonance to light, said the statement.
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