‘Smoke-Free Premises’ campaign launched

LAHORE: Al-Khidmat Foundation Pakistan in collaboration with the World Health Organization (WHO), has officially inaugurated the ‘Smoke-Free Premises’ campaign with the opening ceremony held at the Al-Khidmat Complex on Saturday.

WHO representative in Pakistan Dr Palitha Mahipala, President Al-Khidmat Foundation Pakistan Prof Dr Hafeez ur Rahman, Secretary General Syed Waqas Jafri, Chairman Prof Dr M Zahid Latif, and other key officials attended the opening ceremony.

Addressing the gathering, Dr Hafeez ur Rehman emphasised the critical need for creating awareness about the harmful effects of smoking in Pakistani society, particularly in service-related institutions. He revealed that a comprehensive plan has been devised to effectively disseminate information about the dangers of smoking.

Disturbingly, Dr. Rehman highlighted that every six seconds, one person loses their life due to smoking globally, and in Pakistan, a staggering 2 lakh people succumb to smoking-related diseases annually.

The primary goal of the "Smoke-Free Premises" campaign is to combat tobacco-induced illnesses. Dr. Rehman underscored that the health of the community and the creation of a pollution-free society are paramount priorities.

Al-Khidmat Foundation has undertaken the responsibility of organizing training workshops for staff, volunteers, and ambassadors. These initiatives aim to raise awareness about the harmful effects of smoking across offices, homes, hospitals, and educational institutions.

Volunteers and ambassadors will actively engage with the public in universities, colleges, schools, and other public spaces. Dr. Rehman further stated that the campaign will leverage traditional and social media to effectively reach a broad audience, fostering a smoke-free society.

Expressing gratitude to Dr Palitha Mahipala, Dr Rehman acknowledged the special interest taken in safeguarding the Pakistani community from the adverse effects of smoking. Dr. Mahipala, in his address, commended Al-Khidmat Foundation's invaluable services to society and pledged full support from the World Health Organization in the fight against smoke-related harm.

Prof Dr. M Zahid Latif expressed optimism about the campaign's potential to yield significant results. He believes that the initiative will contribute to reducing health problems and serve as a model for other communities.

The collaborative efforts of Al-Khidmat Foundation and the World Health Organization mark a significant stride towards building a healthier, smoke-free Pakistan. The campaign's success in service institutions is anticipated to set an inspiring example for emulation nationwide.