Let’s face it, there’s no way we can attain that glowy skin or a perfect pout without the help of cosmetics. Neither can anyone glam their eyes without eye shadows and eyeliners. Women love make-up because it gives them the power to experiment with their looks. Well, if you are a make-up lover, here is some good news as recently our favourite cosmetics brand Luscious proudly announced its launch online at Sephora, the iconic French beauty retailer carrying the world’s best beauty brands. For all those who don’t know Luscious cosmetics is the first beauty brand that has been originally founded in Pakistan by a Pakistani entrepreneur, Mehrbano Sethi. “When I created Luscious cosmetics, our first five years were dedicated to changing the way beauty was formulated, produced, perceived, marketed and retailed in Pakistan. Following our tremendous success, we first set our sights on regional expansion and then headed towards global presence. Today, the brand is retailing online at Luxola, Asia’s most popular beauty retailer which was founded by a fellow entrepreneur with a similar journey as mine, Alexis Horowitz-Burdick. And now we are thrilled to announce our presence at Sephora. My team and I are extremely proud for our brand, conceived and born out of Pakistan, to be creating such a major global beauty footprint,” said Mehrbano Sethi.
The cosmetics brand currently offers a complete beauty portfolio with an extensive range including brushes, blushes, glosses, lipsticks, nail polishes, foundations, sunscreens, eye shadows, eyeliners, lip liners, concealers etc. The brand is renowned for its fresh and innovative approach towards creating luxurious and glamorous products. Although created especially for South Asian women, the brand has garnered a loyal following across all ethnicities. Also, the brand is internationally acclaimed among celebrities, fashionistas and makeup addicts alike, owing to the brand’s commitment to quality, fashion forward shades that complement all skin tones.
Each beauty product by the brand is formulated to render flawless results. Ethically strong and socially responsible, Luscious cosmetics does not use animal products and do not engage in animal testing. The company is renowned for sourcing the best ingredients from all over the world to provide customers with fresh products with skin-friendly benefits.