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Fresh summer hues

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By Iqra Sarfaraz
Tue, 04, 19

The collection’s aesthetics are diverse, with designs catering to the varying tastes of the brand’s clientele.....

Tarzz introduces Zyra which is a collection of aesthetically diverse design & hues.

wardrobe

When the sun shines bright and the spring strikes back every year, we know that it is time to take out our cool and breezy lawns. And that of course means updating our wardrobes. Surely we can’t even think of wearing chiffons and silks in such warm weather and want to go for outfits that are light and comfortable. Precisely, lawn outfits are just perfect to beat the heat in summers. With so many designers and brands launching their pret and unstitched lawn collections, there are a lot of options that we can choose from. Some offer contemporary prints and patterns while others have their signature touch to it. Read on to find out about a few brands that have launched their lawn collection this season...

Sana Javed dons edenrobe’s earthy tone attire,
 paired with soft curls & subtle makeup.


Let women be

With the colours of spring just unfolded, edenrobe woman reveals its colourful and aesthetically appealing summer collection ‘Let Women Be’ with Sana Javed as the face of the collection. edenrobe ensures that its collection showcases the strong women of today. Selecting Sana Javed as the face of the brand is an extended approach of how the brand wants to showcase women as the empowered ones.

The collection features more than 100 dresses having beautiful silk, chiffon dupatta to complement the three piece suits, along with this; the collection also consists of two and one piece prints. Brand has also launched a collection for mothers under the same name.

Just like the winter collection, this time again edenrobe aims to promote and provide self-confidence among women to let them pursue their dreams without any hurdles. The best part is that the brand has used distinctive summer hues like mint green, red and earthy tones that one can choose from based on their preference. The brand brings cutting edge embroideries, digital prints and innovative embellishments such as pleat work, tassels, thread work, etc.

Kaleidoscope of colours

Tarzz, Pakistan’s one of high-street brands, is welcoming summer with the launch of the ‘Aaye Mosam’ collection as part of a brand new line, ZYRA. The brand introduces prints with a forte that lies in its original designs and premium quality fabric and their new line stays true to this identity, while catering to the everyday needs of the its customers.

With this season, the fabric dabbles with a colour palette dominated by fresh summer hues that are set off by bright pops of colour and complemented by varied textures and embroideries. The range of fabrics varies from single pieces to two- and three-pieces and head-turning floral prints have been conceived wisely keeping the changing season in mind.

The collection’s aesthetics are diverse, with designs catering to the varying tastes of the brand’s clientele. It promises that every woman will be comfortable in her own skin and yet, will have no trouble looking unique and standing out!

The ZYRA range was unveiled at the Tarzz store in Karachi recently in a fashionable manner. The event was attended by fashion connoisseurs and well-known TV personalities like Sarah Khan, Anum Fayyaz, Hina Altaf, Sumbul Iqbal along with few young and beautiful models all catching the eye in designs from the line’s unstitched collection.

Qalamkar’s crimson reds, magenta & pastels like minty blues and pearly whites are perfect for formal wear.


Bold & beautiful

Following a great deal of success and recognition as a high-end luxury brand, Qalamkar announces the launch of its new lawn collection called ‘Daur-e-Hayat’ for spring/summer. To celebrate the launch, invitations were extended to distinguished media personalities, famed fashion bloggers, magazines’ editors and well driven journalists, resulting in a grand exhibit and interactive blogger’s meet up at Cosa Nostra, Lahore, in the midst of notable personalities.

Taking inspiration from the classic and traditional women of the subcontinent, the brand has come up with a collection that has kept the silhouettes classic and designs rich yet has beautifully managed to put it all together in a modern way. Consisting of 15 designs, this collection doesn’t only include bolds like crimson reds and magenta but entails pastels like minty blues and pearly whites as well. With flowy printed silk dupattas, elegant embellishments and sundry colours, this collection is the essence of sophistication, grace and panache.