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Dress me up!

You
By M. Shirazi
Tue, 07, 17

If you are a beauty conscious woman, then surely you would never step out of the house without putting on some makeup and spritzing a fragrance that is just out of this world.

If you are a beauty conscious woman, then surely you would never step out of the house without putting on some makeup and spritzing a fragrance that is just out of this world. The fact is that we just can’t resist buying different beauty products and gorgeous smelling perfumes. As soon as a new store is launched, we rush to it to get our hands on that perfect product. And the good news is that recently, ‘Define’ has opened its flagship store at LuckyOne Mall, Karachi. For those who don’t know the brand offers different product lines such as perfumes, cosmetics, skin-care, hair- care and accessories for both men and women. A store that has it all. Sounds great right?

The launch event was a star-studded affair. Celebrities like Jia Ali, Tipu Sharif, Sana Fakhar along with socialites and media personalities were present at the occasion. The evening began with a bustling red carpet. Then it was time for the ribbon cutting ceremony which was followed by a visual presentation of the concept behind the store. This is not all. The event also featured a fashion presentation which was choreographed by the veteran Imran Kureishi. Six models sashayed down the catwalk showcasing three kinds of products available at the store - luxury (perfumes), fashion (accessories) and beauty (cosmetics). The segment opened with Rohail Khan followed by Saima Azhar with perfume bottles in their hands. Then came Asif Rehman and Faleesha Chaudhry depicting beauty and finally Omer Shahzad and Nadia Hussain who represented fashion, stole the show. The outfits for female models were by Zubia Motiwalla, while hair, makeup and styling of all the models were done by our very own ace stylist Angie and her team.

At the event Mr Naim Anwar, brand’s CEO said, “Our challenge is to take the brand to the next level with a new look and feel that is vibrant, bold and metropolitan but still true to its natural, quality selection.”

What are you waiting for guys? Head out to the outlet now and explore the range available all under one roof. Happy Shopping!