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‘It’ becoming biggest horror picture ever

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Fri, 09, 17

When it came to horror movies in the past month, New Line owned the genre. Annabelle: Creation crossed the $100M threshold Tuesday, while It will click past 1973’s The Exorcist $232.9M lifetime domestic gross Thursday to become the highest-grossing horror picture of all time.

When it came to horror movies in the past month, New Line owned the genre. Annabelle: Creation crossed the $100M threshold Tuesday, while It will click past 1973’s The Exorcist $232.9M lifetime domestic gross Thursday to become the highest-grossing horror picture of all time.

Warner Bros. is calling the record from a pure genre standpoint, with all other pics such as The Sixth Sense ($293M), Jaws ($260M) and Will Smith’s sci-fi zombie pic I Am Legend ($256.4M) considered horror hybrids. Sixth Sense is drama suspense, Jaws action suspense, and I Am Legend — which Warner Bros. produced and released — is considered sci-fi/fantasy by the studio. Despite Kingsman: The Golden Circle taking the No. 1 spot from It this weekend, the Stephen King adaptation is expected to hold quite well with $30M in its third go-round. The film, directed by Andy Muschietti and adapted by Chase Palmer, Gary Dauberman, and Cary Fukunaga, will have a domestic running cume near $270M by Sunday.

In regards to the early fall, It is the largest title ever between the Labor Day-to-November frame; the horror film eventually will beat Gravity ($274M), which is October’s highest-grossing title ever stateside.

High fives again to Warner Bros. President of Worldwide marketing Blair Rich, who oversees New Line’s product, and to the label’s horror production execs Walter Hamada and Dave Neustadter as well as WB senior production exec Niija Kuykendall, who worked in shepherding It.

– Courtesy: Deadline