Meghan Markle has saved the best holiday surprise for last.
On Friday, November 21, the Duchess of Sussex shared a cryptic message for her As Ever customers, signalling that something new is on the way. The message was sent directly to subscribers ahead of Thanksgiving in the brand’s latest email blast.
According to the note, “It’s been a week of many surprises, reveals, and mic drops for our brand and for our founder, Meghan. We’re tickled pink that you’re enjoying it all as much as we are. So, we thought: why stop now?”
The message then encouraged fans to loop their loved ones into the As Ever community. “We have something else up our sleeve: We’re inviting you to embrace the holiday spirit of giving and sharing alongside us, and let your friends and family in on the secret, too.”
Subscribers were urged to share the brand’s email list so more people can be “the first to know what we have planned. Because the best things in life are worth sharing — and this may be one of the best things yet.”
The email included a festive gif of Meghan placing ornaments on a Christmas tree. She wore a long-sleeved green silk gown with her hair pulled into a neat bun, leaning fully into holiday style.
As Ever has expanded quickly since launch, selling candles, jams, honey jars, and a growing lineup of wines.
