‘Vibes’: Meta unveils the AI-generated video feed to challenge TikTok

Meta has officially rolled out its newest and most ambitious foray into the world of generative AI with the launch of “Vibes,” a short-form video feed composed entirely of AI-created content.

Described as Meta’s answer to TikTok and Instagram Reels, this new feature within the "Meta AI app" and on the "meta.ai website" marks a fundamental shift in how the social media giant views user-generated content.

Vibe is a scrolling feed of videos, but every single clip is generated by Artificial Intelligence. The company is betting that AI-assisted creativity will be the next major trend in social media.

The feed is designed to be the ultimate sandbox for AI video creation, offering a personalised discovery experience that is expected to adapt to user tastes over time.

“Vibes” is offering some key features that put AI at the heart of video creation:

• Generate a completely new video by typing a detailed text “prompt."
• Quickly “remix” any video by adding new visuals, music, or adjusting the style using new prompts.
• Easily share videos across the "Vibes" feed, direct messages, and cross-post them to Instagram and Facebook stories and reels.

Describing the features, Mark Zuckerberg said:

“Within the Meta AI app, explore captivating videos created by artists and creators using AI, and freely access top-tier models and music to generate and recreate your own works with a single click.”

Meta is not relying solely on its own technology; instead, it is collaborating with external AI partners such as Midjourney and Black Forest Labs, as it continues to develop its own foundational video-creation models.

"Vibe" is a critical component of Meta’s massive, company-wide restructuring to push AI into every product. This strategy includes integrating AI assistants into all of its core apps (Instagram, WhatsApp, Facebook) and its new line of AI-powered smart glasses.