Instagram tests ‘dislike button’ to priortise comments

In a bid to give users an option to priortise comments, Instagram is planning to roll out a “dislike button”, Instagram boss Adam Mosseri in a post on social media site Threads.

He said the new feature aimed at giving “people a private way to signal that they don’t feel good about that particular comment”.

The button is a downward-facing arrow next to the like button in the comments.

“I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button,” he added.

Eventually, the social media site may integrate this into comments ranking to move disliked comments lower down. “Our hope is that this might help make comments more friendly on Instagram,” Mosseri added.

”We’re working on ways to help people better control their Instagram experience and what they’re seeing on the app,” The Verge quoted Instagram spokesperson Christine Pai as saying.

“We’re testing a new button next to each comment on a Reel or Feed post for people to privately signal they don’t feel good about that particular comment or find it relevant, with a small group of people to start. Later, we may also test moving these comments lower down in the comments section to help create a better experience.”