Pakistan's 'Blockbuster' song finds space in Indian fans' hearts

The Pakistani hit, “Blockbuster”, has begun to captivate audiences across the border in India after cementing its place in the hearts of millions of music lovers across Pakistan.

The song, which was released in May as part of Coke Studio Pakistan's season 15, recently made its place among trending songs on Spotify in India, leaving fans stunned at its popularity.

The song’s rising popularity prompted Indian listeners to post their reactions to social media.

They took to Instagram to share their reactions to the song as one user wrote: "Divided by history... together by coke studio."

Another joked: "Scroll krte krte border pai aa gya." (It seems as I have reached the border while scrolling).

The song was also featured on a video celebrating French footballer Kylian Mbappe which was posted on the official TikTok account of the international football association Fifa.

Brainchild of Pakistani artists

"Blockbuster" was written and composed by Zulfikar Jabbar Khan (Xulfi), Umair Butt, rapper Faris Shafi, and Shamroz Butt and the song features a catchy folk music touch.

Faris, Umair and an all-female group called Gharwi Group, consisting of Abida, Rooha Rawal, Sajida Bibi, and Saba Hassan brought the song to life with their infectious vocals.

The song was beautifully performed by the artists in a vibrant music video which was shot in one take and has garnered more than 19 million views on YouTube.

It also featured a great dance number choreographed by the famous Norwegian hip-hop/urban dance group, Quick Style, which was founded by Norwegian-Pakistani twin brothers, Suleman and Bilal Malik, and their Norwegian-Thai childhood friend, Nasir Sirikhan.