Annural Khalid becomes Spotify's 'RADAR Artist' of Pakistan

Known for its vibrant music history and with icons such as Noor Jehan, Mehdi Hassan, Ahmed Rushdi, Nusrat Fateh Ali Khan and others, it seems that Pakistan's younger generation is making its own mark in the music industry.

Annural Khalid, a young Pakistani singer is one such artist as she's been crowned as the country's first woman RADAR Artist for the year 2024 by Spotify — a global music streaming platform.

Khalid's accomplishment comes as she celebrates the launch of her debut album, showcasing her unique blend of chill pop and rhythm and blues (R&B).

RADAR Pakistan, a part of Spotify’s global emerging artist programme, is dedicated to identifying and elevating promising musical talents from across Pakistan and provides them with a platform to connect with audiences worldwide.

Also, the platform has also released its RADAR mini-documentary shedding light on the singer's journey as a musician.

 "Spotify RADAR is a huge deal to me for sure. I feel like I get to share my story with an even bigger audience and it feels so good to know that people can associate who I really am as a person with the perception they have of me as an artist," the elated singer said while reacting to the news.

"I think that’s something I have been trying to do for a while and with RADAR [...] I get insights on what my listeners are vibing with, what sound resonates more with people, just helps me know my audience better," she added.

The development is a testament to Khalid's talent and dedication as she was also previously named Spotify’s EQUAL Pakistan Ambassador in July 2023.

The singer who started her career back in 2020, has succeeded in producing hit tracks such as Kehdena, Mujhe Leh Chal, Dil de Bol, Pretty Lies and Sohneya Ve.